Charles Aston is the Owner of the Team Logic IT franchise in Austin, TX. Charles and his team employ a customer centric philosophy of being proactive technological advisors for their customers and offer services ranging from improving Cybersecurity Hygiene and fully Managed IT Services, to being a trusted IT advisor for their clients.

Due to their continued growth, Charles and his team faced a growing problem: “Tool Sprawl”. “An increasing number of cybersecurity tools were consuming my team's time and hindering their efficiency. I realized that using and managing these disparate solutions made it difficult to deliver comprehensive cybersecurity services to our clients while keeping my costs competitive.”

Charles discovered Atro, a platform that consolidates, centralizes, and simplifies foundational cybersecurity for MSP’s and their customers. This single solution was able to replace 3 separate tools previously used by Team Logic IT Services. “The time savings my team realized by switching over to Atro was sizable and immediate. Furthermore, by swapping out the 3 other solutions we were using with Atro, we ended up saving $500 per month, per customer, which was money that instead went directly to the bottom line of our business.”

Charles and his team schedule regular “TBR’s” or Technical Business Reviews with their customers. These proactive sessions with clients allow Team Logic to understand client needs better and provide them with more project-based work, solidifying their position as trusted advisors and solution providers. “With Atro, my team now spends significantly less time “tooling” or managing solutions, and instead can dedicate more time to our TBR’s which in turn has led to a better understanding of our customers and their issues resulting in more project work for us. This has helped to drive more revenue for our business as we are able to dedicate more of our time to conversations with customers and less time managing disparate tools.

Another big insight which came with Atro led to a big strategic change to the way that Team Logic approached new business engagements. “We realized that cybersecurity was a better starting point for initiating conversations and engagements with new customers. Aside from cybersecurity now being a universal and consistent need across all our customers, we learned that it was a better jumping off point for our new customer engagements. We historically had been leading with our managed service offerings and then getting around to cybersecurity later, largely due to the cost and complexity of rolling out the cybersecurity solutions that we had. With Atro, we now have a solution that is lower touch and gives us higher margins than our other offerings, so we have changed the priority of how we initiate our customer engagements to lead with Atro and then follow with the other offerings secondarily.”